I'm not a software founder who stumbled into wholesale. I'm a brand founder, the same as you. I've built, funded, and run three multi seven-figure brands, placed them in more than 2,600 retail doors across Japan, North America, the UK, and Australia/NZ, and grown them past $20M in revenue. On Faire alone, one of my brands has passed $2M.
So I know the grind behind that number. The buyer who opens your line sheet and goes quiet. The reorder you meant to chase. The relationship that cooled because you were making product instead of answering messages.
None of our growth was luck. We treated every account as a relationship and never let the follow-up drop. FairFlo is that discipline turned into software. It's the sales desk I wish I'd had on day one. If you sell on Faire, I built this for you, because I have been you.